Pursuing greater ease of use, the EOS M10 adopts a concept that is completely different from that of the higher-end EOS M3. In Part 1 of this series to unveil this new model, I interviewed the developers to find out more about the colourful face jackets as well as the secrets behind the simple body design.
(Edited by: Camera Biyori, Photos by: Toru Matsushima)
* The grey-body model used in the photos is not available in the Southeast Asia region
Pages: 1 2
Interviewees (from left to right)
Tatsuya Yamada (Planning)
Loves islands and seas and enjoys taking underwater shots using the PowerShot G16 and PowerShot G7X.
Hisakazu Hazama (Design)
Sometimes goes out on photoshoot with his daughter using the EOS 40D. His photographs often feature his nephew as the subject.
Kazuto Ariga (Design Chief)
Loves cameras. His favourite camera is the EOS M3, the design of which he was also in charge of at the same time as the EOS M10.
Shogo Yamaguchi (Planning)
Often photographs scenery that he chances upon while travelling. His favourite models to use are the EOS 70D and EOS M3.
Naoki Hirota (Design)
Favourite camera: The EOS 5D Mark III. Likes photographing the night view of factories and the streets around the area that he lives in.
Masahiro Takayama (Design)
Plans to buy the EOS M10. His favourite subject is his pet miniature dachshund.
EOS M10 is the Entry-level Model of the EOS M Series
- Our editorial team is currently using the EOS M3, which is also our favourite because of the easy-to-use features such as the dials and tilt-type LCD monitor. Compared to the EOS M3, the EOS M10 is much simpler in appearance, and it looks lovely with the different colour variations.
Tatsuya Yamada (Camera Planning) Thank you. Based on the market response after the release of the EOS M series, we decided to divide it into two lines, one for advanced amateurs and the other for entry-level users. While the EOS M3 is intended for advanced amateur users, the EOS M10 targets those who wish to produce quality shots but find cameras with interchangeable lenses too challenging. We did a survey on our users' impressions of interchangeable-lens cameras and the responses we received indicated that they found such cameras not just "heavy" and "difficult to use", but also "intimidating".
- I can understand that. I find them intimidating too when I was still a beginner in photography. I was worried that I might not be able to restore the settings if I pressed the buttons without understanding their functions.
Naoki Hirota (Design) For this reason, we took care to ensure that the camera appears approachable at first glance. We tried to make it look simple by doing away with the large grip. The number of dials and other controls has also been minimised.
- The design of the area around the shutter button has remained unchanged since the first generation model, am I right?
Hirota The EOS M10 adopts a sculpted design, known as "spoon cut", which is inherited as the identity of the EOS M series.
Yamada The front dial around shutter button is the same as on the EOS M3. While there were also suggestions to eliminate all the dials, we decided to retain this dial as we also wanted our users to enjoy the feel of operating a DSLR camera.
- This dial is very convenient indeed. Also, I find the camera very light when I hold it in my hands.
Kazuhisa Hazama (Design) In fact, the weight of the EOS M10 body is partly because we adopted a tilt-type LCD monitor. Otherwise, it weighs almost the same as the EOS M.
Hirota The roundish design and use of a different colour for the top cover (for the white- and grey-coloured model) may have made the camera look smaller in size.
The EOS M10 (above) has a slimmer body than the EOS M3 (below). To ease operation, we adjusted the roundish and sculpted "spoon cut" design for the shutter button to suit the shape of the body.
The finishing of the top cover varies according to the body colour. For the white body, the top cover has a metallic finish. The spin-processed shutter and power buttons are made of aluminium.
The corners of the movie shooting button (left) are slightly sloped to ease pressing despite its small size. Spin patterns are also engraved evenly on the curved surface of the button, a technique that is a proof of Canon's superb level of processing skills.
Design mock-ups that allow one to see the advances in the design at a glance, such as the changes to the grip and the area around the shutter button. Even subtle changes were included in the mock-up and subject to repeated careful reviews.
Design drawings of the camera and its accessories. Styling ideas such as the use of face jackets were incorporated since the planning phase. Female staff also took part in the design of the accessories.
Kazuto Ariga (Design) Other factors that made the EOS M10 seem lighter include the replacement of the metallic cover on the EOS M3 with a resin cover, and the bold elimination of the hot shoe (the metallic contact point at the top of the camera body for mounting devices such as a flash unit).
- Some entry-level camera users do not even understand what the hot shoe is for. Whether or not a hot shoe is present changes one's impression of the camera indeed. Were there other changes that were made during the development phase?
Ariga We came up with a few proposals on how we could make the camera slimmer and more compact. We can think of countless ways simply for the positioning of the battery, so we carried out trial and error, taking into account the functionality and operability of the camera while ensuring that the basic rules were complied with. One of them was to align the optical axis according to the centre of the lens, LCD monitor and tripod mounting hole.
- I suppose it would be difficult to compose a shot if the axes of these components are not in alignment. From the user's perspective, I am really impressed with Canon's meticulous attention. From the design sketches, I also see that you had the intention to adopt a leather design for the entire cover.
Enjoy using EOS M10 with different face jackets
Hirota The initial proposal was to create replaceable body covers in different colours. We eventually arrived at the decision to make face jackets based on this idea.
Hazama To tell the truth, the process of making this jacket was as tough as making the camera body (laughs).
- Really? Was it that difficult?
Hirota We came up with more than 100 draft designs at first. It was an arduous task trying to choose a design that suits our users best. We narrowed down the candidates by seeking opinions from different people and through voting.
Ariga The more the merrier when it comes to the number of design drafts, but we are the ones who are actually making the jackets.
- Is that so? So camera designers had to design the accessories too?
Ariga Yes, we made the jackets together with the camera body as we needed to consider what materials to use, how to maintain the hardness, and how to produce the intended colours for the jackets. They were developed concurrently with the camera, so it was a heavy burden on the staff in charge.
Yamada We did not plan to have so many jacket varieties at the beginning. During the process, however, we developed a desire to allow our users to express themselves not only through the photos but also through the camera that they carry. Eventually, we decided on four varieties of face jackets to offer more diverse combinations. I can still remember the startled reaction when we conveyed this idea to the design department.
Ariga I was startled indeed, and I thought they must be out of their mind (laughs). It was tough enough designing the camera body alone.
- I like the different lovely combinations.
Yamada My colleagues and I also played around with the camera and jackets to find the most matching colour combinations. I thought that allowing our users to enjoy the various jacket combinations would make up for the pared-down camera main body design.
Besides the camera, we also focused on the design of the four face jackets. For the patterned designs, we adhered the film up to the edges at the two sides so that the patterns are also visible from the side. Strong resin was also inserted into the base to maintain its strength.
Other than adding colours to the appearance of the camera, the face jacket also boasts a practical function, which is to enhance the grip. It also reduces the risk of damaging the camera due to scratches, dirt or dropping.
The face jacket comes in four different colours: Pink, Navy, Aqua and Border.
The optical axis is aligned according to the centre of the lens, LCD monitor and tripod mounting hole at the bottom surface. This is a clear manifestation of Canon's uncompromising stance in manufacturing, which places primary importance on the ease of photographing.
EOS M10 Kit (EF-M15-45mm)
EOS M10 Kit II (EF-M15-45mm & EF-M22mm)
EOS M10 Kit III (EF-M15-45mm & EF-M55-200mm)
Camera Biyori is a Japanese photography magazine introducing charming photos and daily joy with cameras. Suggesting fun activities relating to cameras and photography, Camera Biyori editorial department also offer the "Camera Biyori Photography School" to recommend its readers to engage in photography and have fun.
Published by Daiichi Progress Inc.