Products >> All Products

[Part 2] Getting Truly Compact and Lightweight with the New Lens Combination

In Part 2 of the interview to unveil the new EOS M10, the model that many are waiting to find out more about, I asked the developers about the recommended new features and the new standard zoom lens. (Edited by: Camera Biyori, Photos by: Toru Matsushima)
* The grey-body model used in the photos is not available in Southeast Asia.


Interviewees (from left to right)

Tatsuya Yamada (Planning)

Loves islands and seas and enjoys taking underwater shots using the PowerShot G16 and PowerShot G7X.

Hisakazu Hazama (Design)

Sometimes goes out on photoshoot with his daughter using the EOS 40D. His photographs often feature his nephew as the subject.


Kazuto Ariga (Design Chief)

Loves cameras. His favourite camera is the EOS M3, the design of which he was also in charge of at the same time as the EOS M10.

Shogo Yamaguchi (Planning)

Often photographs scenery that he chances upon while travelling. His favourite models to use are the EOS 70D and EOS M3.


Naoki Hirota (Design)

Favourite camera: The EOS 5D Mark III. Likes photographing the night view of factories and the streets around the area that he lives in.

Masahiro Takayama (Design)

Plans to buy the EOS M10. His favourite subject is his pet miniature dachshund.


Their most recommended feature—the Self Portrait mode

- Are there any new features that you would recommend?

Yamada The Self Portrait mode. Regardless of which mode the camera is currently in, the Self Portrait mode icon appears once you flip the LCD monitor panel by 180°. You can even choose effects such as skin smoothing by tapping the corresponding icon on the screen.


By flipping the LCD monitor 180°, an icon appears automatically, allowing selection of the Self Portrait mode at one touch. In this mode, there are also settings suited for taking selfies, such one for "skin smoothing".


The inner side of the rear LCD monitor has a flat and beautiful surface. Meticulous attention has been paid to the design, with the same colour as the camera body adopted for the upper surface of the screws as well as the rubber parts.


- This is a feature female users would welcome. The design of the menu screen looks similar to that of a smartphone, and representing the different modes with icons has also helped to soften the impression of the display tremendously. Can you tell us more about the image sensor and image processor?

Takayama (Design) The resolution of the image sensor is 18 megapixels. The image processor is the same version used on the EOS M3, DIGIC 6, which offers enhanced high-sensitivity performance during movie recording. Also, the noise level is around the same as that of the EOS M3, so you can capture clear shots of night views with it.

- The enhanced high-sensitivity is very appealing indeed. With a camera as good as this, we'd feel tempted to try photographing scenes such as nightscapes.

New standard zoom lens offers a wider angle than before

Ariga We created a new standard zoom lens, the EF-M15-45mm f/3.5-6.3 IS STM, which is bundled with the camera as a kit lens. With this lens, users can enjoy capturing a wider angle of view than before.

Shogo Yamaguchi (Lens Planning) Earlier on, we mentioned achieving a lighter weight. The overall size and weight of the camera when this lens is mounted is considerably compact and light.

- It is very slim and light indeed!

Yamaguchi It is not an easy task to downsize the lens while maintaining the excellent image quality. For the EF-M15-45mm f/3.5-6.3 IS STM, however, we adopted a lens retraction mechanism to achieve a compact size without compromising image quality. The apparent resolution and depiction up to the peripheral areas of the image are comparable to those of the EF-M18-55mm f/3.5-5.6 IS STM, the standard zoom lens for the EOS M3. At the same time, the focal length of 15mm offers a wide angle that is capable of capturing a large background area even in a selfie shot. I am confident that this lens we have developed suits the concept of the EOS M10 perfectly.

- It really is a good lens. It's still substantially shorter in length compared to the EF-M18-55mm f/3.5-5.6 IS STM not only when retracted, but even when it is extended fully. What kinds of lenses can we expect from Canon in future?

Yamaguchi We can't reveal our specific plans, but we are thinking of expanding the lineup to include more appealing lenses, that will hopefully allow users to see how fun it can be to use interchangeable lenses. We hope you'll look forward to what we have to offer!

Ariga When we released the EOS M3 in March this year, I made a declaration that "Canon is serious". In fact, I was also referring to the EOS M10 when I said "serious". Not only does it take on a lovely appearance, which extends to the colours and lineup of accessories, the EOS M10 also allows users to produce shots with high image quality. I hope everyone can give this camera a try!

The new standard zoom lens (right) adopts a resin exterior and a lens retraction mechanism. It is much more compact in size and lighter in weight compared to the EOS M3 when the standard zoom EF-M18-55mm f/3.5-5.6 IS STM is attached (left). A metallic-looking coating was also carefully selected and applied to the body.


The EOS M10 is the first interchangeable lens camera by Canon to come with a Mobile Device Connection button. Simply by installing the Camera Connect smartphone application and completing registration, you will be able connect the camera to a smartphone at one touch.


Though compact, the body of the EOS M10 manages to include a built-in pop-up flash. Adjustments were made over and over again on the structure of the hinge and position of the parts to give the flash sufficient height. This ensures that the flash light would not be blocked when a long lens is in use.


Main Features of the EOS M10

  1. Built-in flash
  2. The standard zoom lens of the lens kit is now more compact and lightweight.
  3. The simple body design is applied with a finish that adopts a different texture according to the colour.

  1. The card slot is located on the side of the body for better accessibility when the camera is mounted to a tripod.
  2. Comes with a Mobile Device Connection button for one-touch smartphone connection.
  3. Rear LCD monitor panel that can be tilted up to 180°, making selfie shooting much easier.

EOS M10 Kit (EF-M15-45mm)

Click here for more details


EOS M10 Kit II (EF-M15-45mm & EF-M22mm)

Click here for more details


EOS M10 Kit III (EF-M15-45mm & EF-M55-200mm)

Click here for more details

Camera Biyori


Camera Biyori is a Japanese photography magazine introducing charming photos and daily joy with cameras. Suggesting fun activities relating to cameras and photography, Camera Biyori editorial department also offer the "Camera Biyori Photography School" to recommend its readers to engage in photography and have fun.

Published by Daiichi Progress Inc.