Rilakkuma’s Adventure – Chapter 1: Food

Digital photography has brought a whole new perspective to everyday moments. Whether the subject is a person, or a miniature action figure, how you tell a story through a picture is all in the set up!

To encourage people to see life moments from a different perspective, Canon teamed up with fan-favourite Rilakkuma for a one-of-a-kind adventure. Photographers can journey into their unique worlds with their very own 24cm limited edition Rilakkuma plush toy that comes with every purchase of an EOS M10 (for a limited time only).

As we ventured around Asia with Rilakkuma, we challenged fans to do the same through a series of themed contests:

  • 1

    Post a photo of your toy, according to the theme of the month

  • 2

    Hashtag #EOSM10Rilakkuma and #ToyTravel

  • 3

    Make sure both your post and profile are set to public

*For more details and updates on the contests, check out: https://snapshot.canon-asia.com/toytravel/

The first themed contest is “Food” and the submissions we received really made our stomachs growl. From “beary” cute date nights to “corny” situations, we were in for a treat! Check out some of the delicious looking submissions below.

It’s the start of the day and we have a Pikachu crawling out of bed for some waffle biscuits.

Commute doesn’t have to be mundane when you have a great view and a Totoro as your companion for a mid day snack.

Waiting for a lunch order? Take a photo of your Rilakkuma hanging out with your friend’s Rilakkuma!


It's date night and they are so BEARY cute. #rilakkuma #toytravel #eosm10rilakkuma @canonasia #bear

A photo posted by Amanda Saw (@amandasaw) on

There’s always room for dessert right? Cakes…

…or donuts?

With all the creative entries it was difficult to choose, but we have to go with our favourite meal of the day – supper! Congratulations to Catherina Meci (@catherinameci) for winning the first themed contest!

If you’ve missed the first challenge, stay tuned to our Facebook and Instagram page for updates on the remaining challenges for your chance to win an EOS M10 X Rilakkuma box set!

Own the perfect travelling companion

EOS M10 Kit (EF-M15-45mm)

Click here for more details


EOS M10 Kit II (EF-M15-45mm & EF-M22mm)

Click here for more details


EOS M10 Kit III (EF-M15-45mm & EF-M55-200mm)

Click here for more details



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