Have you been yearning to step up your Instagram game, but have no experience in handling professional cameras or manipulating ISOs, shutter speeds and the like? Well, you can put all your worries to rest, because the brand new PowerShot SX740 HS is designed with such simplicity that even entry-level users can easily master its functions and capabilities.

Self-Portrait Mode: Blur Off, Smooth Skin Effect (+3), Brightness (+1)

The compact powerhouse that shoots both day and night

The slim and compact frame of the PowerShot SX740 HS will fit easily and snugly into your palm, ready to be deployed to take photos of your food, activities, or even yourself! Don’t judge the PowerShot SX740 HS’ capabilities by its mere size: it is loaded with 20.3 megapixels that generate the sharpest of details in your photos, which is bound to make your social media profile stand out with dazzling clarity.

Let your photography expedition continue into the night and fear the dark no longer with high resolution engineered to capture even dark or dim areas. From vivid sunlight to exquisite skylines set against the night sky, the PowerShot SX740 HS has got you covered in all photographic situations.

High sensitivity, Night View, ISO 800

Hassle-free selfies and photo settings

Staying camera-ready is crucial for any budding Instagrammer, or even to simply present your best self to the online community. Taking photos of yourself or with your friends has never been easier: the PowerShot SX740 HS possesses a self-portrait mode, with an approximately 180° tilting LCD monitor, which enables you to view your appearance before taking a selfie.

Self Portrait Mode: Blur (auto), Smooth Skin Effect (+2), Brightness (auto)

Furthermore, you can save yourself the hassle of editing your photos: tailor your camera settings in real time by adjusting the brightness and smoothness of your skin and even the focus of the background to achieve the most stunning of selfies. The PowerShot SX740 HS ensures that you put your best face forward (literally!) on your social media platforms. 

See also: 5 Tips to Get the Perfect OOTD Shot and 3 Flattering Techniques to Learn from Professional Models

Taking the most Instagram-worthy food photos, effortlessly

In the Instagram era, no camera is complete if it doesn’t bring out the best in your food photographs. After all, photos ought to do justice to your mouth-watering mentaiko pasta, truffle fries, and chai latte. For this purpose, the PowerShot SX740 HS is equipped with a new scene mode, “Food”, which emphasises the tastiness of your meal by enhancing the vibrancy of your photo. Toggle between warm and cool settings, in addition to adjusting brightness to capture your food in its best condition. Complete with elegant or creative plating and optimal camera angles, your photos are bound to be Instagram-worthy!

Read more: 3 Composition & Styling Techniques for Food Photography

Food Mode

Seamless compatibility with your devices

With the Canon Camera Connect app installed on your mobile, you no longer have to #throwback your posts anymore as you can now seamlessly sync your photos from the PowerShot SX740 HS to your smartphone via Wi-Fi when shooting. Furthermore, it provides you with the convenient option of automatically transferring your images to your laptop or PC instead of manually doing so yourself. 

The PowerShot SX740 HS, with its remarkable 20.3 MP camera, flexible physical attributes and user-friendly software features, will be your most loyal companion in flaunting your foodie and travel adventures, as well as boosting your social media presence. For those who might not have much experience handling professional cameras, the PowerShot SX740 HS is the camera model that you have been looking for to experiment with, whilst taking great pictures!