Have you ever looked at a photographic masterpiece and wondered how the photographer managed to capture it? 

Here’s a not-so-secret secret: It’s in the lenses.

How you choose and use them can make the difference between an ordinary shot and a compelling work.

Different lenses let you see the same scene in different ways. The features and specifications you find in DSLR and mirrorless camera bodies can help you take amazing shots, but when it comes to creative expression, the key is in the lens. Each type of lens has its own unique set of characteristics, which you can harness for different scenes and shooting intentions. From jaw-dropping shots of vast landscapes that go on forever, mysterious close-ups of roses, the action and dynamism of motorsports, and many more, interchangeable lenses provide you with a range of visual expression not possible with a smartphone camera.