Going on an adrenaline-fuelled adventure, or that backpacking trip you have been looking forward to since three months ago, or a photographic expedition around town? Look no further for the perfect companion to record your visual experiences in their full glory – introducing the PowerShot SX740 HS, a camera suitable for aspirant photographers even without prior experience in handling more complex, professional cameras. 

With its slim and compact body, the PowerShot SX740 HS is definitely an excellent partner to your various photographic experiences. This camera also packs a punch above its weight as it is coupled with the all-new DIGIC 8 Image Processor which enhances camera-shooting performance, giving you photographs of only the best quality.  

Transcending distance with a sharp and accurate zoom

Shoot objects at long distances as if they are right before your eyes: if you enjoy shooting adventure-filled moments, the PowerShot SX740 HS preserves the clarity and detail of the subjects in your photos with an optical zoom of 40x. For instance, you can capture the panoramic surroundings around you with ease whilst paragliding, or shoot close-up photos of animals comfortably whilst on a day out to the park or on a safari expedition. Let distance hinder you no longer!

Step zoom

The superior quality of the PowerShot SX740 HS’ zoom functions enable your photos to be used confidently in presentations, printed and framed in your home, and uploaded on social media platforms to share your travel experiences with your friends. Furthermore, by combining the existing zoom with ZoomPlus, a zoom of approximately 80x is possible!

Capturing swift movements with crystal clarity

The PowerShot SX740 HS also serves well for fun-loving individuals who wish to capture fast-moving action: its high-speed continuous shooting function allows you to shoot moving subjects, such as your very energetic and lively pet, with smooth precision. Make use of this nifty feature to shoot up to approximately 10 frames per second, which gives you multiple frames to choose from after taking the perfect jump shot. 

See also: 6 Ways to Create an Instagram-Worthy Account for Your Pet

Continuous Shooting, Oneshot, AF

Your adventures, vividly preserved in 4K

Aside from its stunning 20.3-megapixel camera, the PowerShot SX740 HS delivers quality and realistic moving visuals without compromise. Its 4K video-recording capability lets you shoot videos in stunning clarity at four times the resolution of full HD. You can now freely film videos of roller coaster rides, lantern festivals, and everything else under the sun without worrying about declining resolution or blurring of moving images. 

Like a particular still of the video you just filmed? Videos shot in 4K can also be cropped as a still image thanks to the high resolution. This means that you can distil individual images as keepsakes from the entire video, killing two birds with one stone. How convenient! 

This 4K feature is also extended to shooting time-lapse videos. With easy shooting operations and a user-friendly interface, you can shoot dramatic time-lapse videos without the need for complex technical wizardry. Whether you are an adrenaline junkie bungee-jumping off a cliff or a budding artist seeking to film the flow of a waterfall, the PowerShot SX740 HS is indeed a user-friendly and adaptable camera and video-recording device made for beginner photographers and videographers just like yourself.

4K cropping

The PowerShot SX740 HS is bound to preserve your images in stunning clarity, with its brand-new DIGIC 8 Image Processor, enhanced sharp zoom functions, vibrant 4K resolution, and its respectable 10fps shooting function. Look no further for your next travel or adventure companion: with the PowerShot SX740 HS, you can relive the best of your trip memories in vivid colour and clarity.