Tips & Tutorials

5 Tips to Shoot Better Photos for Your Online Fashion Store

If you have your own blogshop or clothing line, or thinking of setting up one, you will need visuals captivating enough to inspire your customers and help generate sale. Nothing creates a better first impression than a series of beautiful photos. Here’s a step by step process to help you create your own lookbook or visual assets for your online fashion store.

EOS M5, EF50mm f/1.8 STM lens, f/2.8, 50mm, 1/4000sec, ISO200

1. Style and photograph your accessories

Products shot with a white background are good, but pairing them with a textured background or foreground will help to tell a better story. For example, using an oak block creates a more interesting visual. Do your research and find out what appeals to your target audience.

EOS M5, EF50mm f/1.8 STM lens, f/2.8, 50mm, 1/80sec, ISO250

2. Find the right fashion model

To run a fashion business, you’ll need the help of professional models, or friends who are good at posing. More and more blogshop businesses are hiring models for their lookbooks and collections. Find a model that fits your brand’s design ethos, and the look and feel you want to portray in your collection. 

EOS M5, EF50mm f/1.8 STM lens, f/2.8, 50mm, 1/200sec, ISO200

EOS M5, EF50mm f/1.8 STM lens, f/2.8, 50mm, 1/320sec, ISO200

3. Discuss with your model

Show your model the moodboard you have prepared, and the looks that you are going for. Most professional models are able to grasp the concept and perform, and it is up to you to find the angles when photographing them. Shoot full length, mid-shot and up close to capture a variety of looks. Find out how to better showcase your outfits with these five tips.

EOS M5, EF50mm f/1.8 STM lens, f/2.8, 50mm, 1/200sec, ISO200

EOS M5, EF50mm f/1.8 STM lens, f/2.8, 50mm, 1/200sec, ISO200​

EOS M5, EF50mm f/1.8 STM lens, f/2.8, 50mm, 1/4000sec, ISO200

4. Capture the details

The close-up details of your products are important because your potential customers would want to have a closer look before deciding on a purchase. Make sure that you showcase your accessories elegantly with the help of your model.

EOS M5, EF50mm f/1.8 STM lens, f/2.8, 50mm, 1/200sec, ISO200

EOS M5, EF50mm f/1.8 STM lens, f/2.8, 50mm, 1/320sec, ISO200

5. Find the right location

Location is as equally important as the model or photographer. Finding the right location can help create a story, inspire your customers, and bring out your clothes even more. Have a place in mind before engaging any third party, and having a quick recce the day before can help keep the photoshoot organised and efficient.

EOS M5, EF50mm f/1.8 STM lens, f/2.8, 50mm, 1/4000sec, ISO200

EOS M5, EF50mm f/1.8 STM lens, f/2.8, 50mm, 1/2500sec, ISO200

Bonus Tips:

  • If your product has a variety of colours, be sure to showcase all of them on your website.
  • Include the prices, and indicate the discounted percentage if applicable.
  • Packaging plays an important part in a customer experience. Make sure the presentation is as good as your marketing assets.
  • Update your website as frequently as possible – if the product is out of stock, indicate so clearly.

If you are investing in a mirrorless camera for your photoshoots, find out What You Can Expect from Your First Mirrorless Camera. Learning how to shoot portraits? Gather tips from How to Apply the Rule of Thirds in Portrait and Street Photography.


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Darren Wong

Darren Wong is a Singapore-based photographer who specialises in portrait and fashion photography. In addition to that, he also shoots visuals for commercial brands such as The Macallan, Thermos, Nissin, and ZERRIN. Find his work on Instagram @darrenwongphotography, or on his website www.darrenwphotography.com.​

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