Here's How You Can Shoot Better Photos for Your Online Fashion Store

1.    Style and photograph your accessories with the most complimentary background or foreground, remembering what appeals to your target audience.
2.    Find the right fashion model who fits your brand’s design ethos, and the look and feel you want to portray in your collection.
3.    Discuss with your model on the looks you are going for. Shoot full length, mid-shot and up close to capture a variety of looks.
4.    Capture the details to allow your customers to have a closer look before deciding on a purchase.
5.    Find the right location to help create a story, inspire your customers, and bring out your clothes even more.

Bonus Tips:

• If your product has a variety of colours, be sure to showcase all of them on your website.
• Include the prices, and indicate the discounted percentage if applicable.
• Packaging plays an important part in a customer experience. Make sure the presentation is as good as your marketing assets.
• Update your website as frequently as possible – if the product is out of stock, indicate so clearly.

Download a version of this infographic here.

If you are investing in a mirrorless camera for your photoshoots, find out What You Can Expect from Your First Mirrorless Camera. Learning how to shoot portraits? Gather tips from How to Apply the Rule of Thirds in Portrait and Street Photography.